about us
Building brands that make life better
The Remarkable Brand Company is strategic consulting and venture partnering company dedicated to building remarkable brands and captivating customer experiences.
For over 25 years, we have partnered with businesses across a diverse repertoire of markets and sectors to make brands more rewarding. Our focus is on building pathways to growth through stronger brand-customer connectivity.
Why we exist
Our purpose and passion is nurturing the development of brands that help us live happier, healthier and more sustainable lives.
We believe customers today deserve better, and that every brand experience should go above and beyond to earn the customer’s love and enduring loyalty. We believe conscious consumption can be rewarding for brands and consumers alike, and that sustainability shouldn’t feel like a sacrifice when it comes to the brand experience.
We’re inspired by products and experiences that help us live life well, and our mission is to be a catalyst for building remarkable brands that have a positive and transformative impact on our daily lives.
What makes us different
Our consultancy and ventures practices are connected by a belief in brand remarkability as a catalyst for growth. Extraordinary experiences showcase the brand in meaningful and memorable ways, and are anchored in deep consumer insight. In a world where competition and ‘me-too’ products are a heartbeat away, the customer experience is the secret weapon to making brands more rewarding.
We approach every opportunity with our trademark blend of strategic rigour, pragmatism, agility, and creativity grounded in breakthrough customer insights. We are hands-on and collaborative, ensuring our clients and founders have the support they need every step of the way.
Our success lies in our deep understanding of brands and how to thread their remarkability through every aspect of the customer experience to power growth. The fact that 100% of our clients would recommend us is a testament to our ability to deliver remarkable outcomes.
Key features
Consulting and ventures model supports businesses at every stage of maturity
Deep expertise in consumer insight, brand strategy, and customer experience
Diverse client portfolio covering broad range of sectors, markets, and business models
Global experience and outlook
Customer-first approach to drive breakthrough concepts and outcomes
Interim / fractional leadership
Access to partner ecosystem and supportive community of founders and funders
FOUNDER
Deborah Saunders
Deborah is a brand and growth strategist, board adviser, venture partner, and fractional CxO. She is a passionate advocate of customer experience and its essential role in building valuable, enduring brands. Described as having "the mind of a strategist, the heart of an entrepreneur and the soul of an artist," her work is grounded in building remarkable brands that help us to live life well.
Having started her career in marketing and brand management with AT&T and Procter & Gamble, she pivoted into strategy consulting working for companies such as Accenture and Sapient before founding The Remarkable Brand Company. Deborah has accumulated a diverse repertoire of experience over the past 30 years, working across brands, markets, sectors, and businesses from start-ups to FTSE 100s. Noted for her unique ability to blend left-brain strategic analysis with right-brain creativity to chart a practical route to growth, she has been instrumental in shaping brand and customer experience strategies for companies such as BP, Cadbury Schweppes, Goodman Fielder, Inmarsat, BAT, Sainsbury’s, and T-Mobile.
-
In addition, Deborah has held interim CMO and senior executive roles at businesses such as EDF Energy, Virgin Group, and World Pay, where she helped establish world-class brand and customer management capabilities and led growth initiatives ranging from value proposition development to brand strategy, digital strategy, full-scale brand relaunches, and customer experience transformation. She has been a trusted advisor to several B2B SaaS scale-ups, repositioning their brands and elevating their customer experiences in a practical way that delivers results faster than traditional approaches.
Alongside her consultancy work, she is a board adviser, mentor to entrepreneurs, and venture partner. Over the years, she has extended her mentoring work with a focus on empowering women leaders through her involvement with Allbright Collective, and as an advisor-investor with Alma Angels and P&G Alumni Global Business Catapult. Through Remarkable Brand Ventures, Deborah oversees a portfolio of early-stage businesses with at least one female co-founder operating in the areas of health and wellness, sustainability, and fashion; providing them access to the capabilities, capital, community, and strategic guidance they need to activate their remarkability.
Deborah is the author of the book Remarkable Brand Experiences, soon to be published by Pearson, which explores the necessity of building exceptional brand experiences for the health of businesses, consumers, and the world at large. With compelling examples and pearls wisdom from companies that are getting it right, Saunders lays actionable steps to delivering efficient, distinctive, and desirable customer experiences, helping you take your brand from run-of-the-mill to remarkable.
To pre-register your interest, visit here
Originally from the San Francisco Bay Area, Deborah has lived and worked across three continents and in five countries but has called London her home for over 20 years. A classically trained ballet dancer, she holds a Bachelor of Science in Marketing and International Business from Santa Clara University and an MBA from Manchester Business School, where she was a recipient of The Guardian's coveted Women in Management award. She is a frequent guest lecturer in brand management at London Business School.
Let’s Connect:
Our Ecosystem
Over the years, we have developed an expansive, international network of experts in every discipline required to build remarkable brands and extraordinary customer experiences.
We are a trusted partner to several specialist consultancies, VC’s and private equity firms, and are proudly associated with organisations such as Alma and Allbright who are leading the way in empowering female entrepreneurship.
GROUPS WITH WHOM WE ARE ASSOCIATED AS MENTORS, ANGELS, VENTURE PARTNERS, OR ADVISORS:
